Privacy Policy

DIY Pool Shop is committed to protecting your privacy and we will never sell your personal information. Our policy below, describes how we collect and use your collected information when you visit our website and through your contact with us.
When you interact with or make a purchase through our website, we collect personal and technical information about you, your visit and your recent purchases. This collected information may include order information, product interests, website content interests, etc. in addition to information about your visit such as your IP Address, your operating system, your location information and other device information. We may record additional information about your visit including any page you viewed on our site, products you may have browsed and/or placed in the online shopping cart as well as any other content pages you may have viewed on our site. This information we collect about you and your preferences help us create a profile for your interests to help us provide you a more personalized content on our website and/or via personalized marketing promotions that we believe may be of interest to you. In some cases, we may automatically enroll you in a specific marketing campaign that is based on your product interests or past purchases. Additional personal information may optionally be disclosed about yourself within your account. By providing this additional personal information you authorize us to use this information in connection with personalized marketing promotions and interest-based advertising. You may optionally rate, review or comment on a product, blog post or web page by entering your email, a star rating, and a short text. By providing your review or comment you authorize us to disclose your endorsement or feedback to other shoppers interested in that product, webpage or blog post.

If you have questions or concerns regarding this statement, you should contact the DIY Pool Shop customer service department at or (404) 987-6550.

How We Share Information
Your personal information will never be sold by DIY Pool Shop. DIY Pool Shop will not share personal information about you with third parties for third-party marketing or advertising purposes. The personal information DIY Pool Shop will share with third parties for other purposes include:
    • Any third-party service providers who provide products or services to DIY Pool Shop, or for our website; that help us market or advertise to you; or that provide products or services to you.
    • A third-party fulfillment center who may be expressly supplied with your shipping information for delivery of your order only.
    • Sharing of customer statistics data with important business partners minus any identifying information about individual customers.
    • Legal compliance sharing of your information to law enforcement, government entities, courts, or other third-parties as required or allowed by applicable law, or otherwise to help prevent harm or fraud to us, you, our customers, or other third-parties.
    • We may also share personal information with third parties upon your request or with your approval. However, we may not be able to accommodate all received individual requests and do not guarantee these requests will be accommodated.

Online Advertising and Third Parties DIY Pool Shop Works With
DIY Pool Shop works with third-party companies across the internet for advertising purposes, to track and categorize your activity and interests on our website, and to identify any different device(s) you use to access websites and mobile applications. These third-party companies may collect your information including automatically collected information upon using our website and may also possess or obtain information about you from your interactions directly with those particular third-party companies; with other websites, mobile applications, or companies that the third-party companies work with; or from your interactions with advertisements the third-party companies help to display to you. The information that these third-party companies may collect may be used to customize or personalize the advertisements that are displayed to you. DIY Pool Shop may share personal information with the third-party companies we work with for our purposes, and we do not share your personal information to third parties for third-party marketing or advertising purposes.

Third-Party Privacy Policies
DIY Pool Shop gives you access to third-party partners which provides you with certain services. Our site may provide third-party links to other websites, content or videos that may be maintained by those third-parties. DIY Pool Shop advises you to review the privacy statements of any third-party website you choose to link to from DIY Pool Shop so that you understand how those websites may collect, use, and share your information. DIY Pool Shop is not responsible for privacy statements or any content on websites outside of

What Information We Collect
DIY Pool Shop collects a variety of types of information. Examples of what we collect are:
    • Your contact information including your name, address, phone number, and email address.
    • Your purchase information, including the items you purchase, your billing and shipping addresses, and your contact information for receipts or order updates.
    • Your preference information, including your contact and marketing preferences, and your brand and merchandise interests.
    • Your profile and account information, including your contact, purchase, and preference information as well items in your online shopping cart, product review information, and other information about your profile or account.
    • Your device and browsing information, including information regarding your phone, tablet, computer, device, and online browsing activity (collectively, “automatically collected information”). This automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. This automatically collected information may also include information about how and when you use and access our website.

How We Collect Information
DIY Pool Shop will collect information from our website, and also from interactions with you, including phone, chat, in-store and email. We also obtain information from you and third-parties, such as:
    • Purchase Information provided
    • Interactions with a member of our team;
    • Registering for an online account or signing up for our newsletter or marketing
    • Responding to a survey
    • Engaging with our website including writing a review or commenting on a blog post
    • Participating in a promotional activity
    • From third-parties we use, such as service providers, analytics companies, advertising networks and cooperatives.
    • Using cookies and automatic collection methods from a computer, tablet or phone and browser you used to access our website, opened an email or clicked on an advertisement from us. This collection generally does not include any personal information unless you provided it through our website, or you chose to share it with us.

Our Cookie Policy
Cookies are small pieces of information your browser stores on your computer hard drive. Cookies must be enabled by you for you to perform many of the functions on the site. Cookies are used for recognition of you when you use or return to a site to enable a continuous more personalized shopping experience. In some cases, DIY Pool Shop will use retargeting cookies and allow third-party service providers to provide interest-based advertisements to you on other websites. We use Cookies in order to measure the performance of our marketing campaigns which will monitor actions you take in connection with the marketing campaigns. These will also include any links clicked. DIY Pool Shop does not use cookies to store or collect any personal information such as names, addresses, or payment information. DIY Pool Shop does our best to offer choices utilizing our website, and we cannot promise that we will be able to receive or honor any web browser Do Not Track signals. If you would like to learn more about cookies and your computer, please visit the specific website that corresponds to the browser used to access the DIY Pool Shop site.

How We Use Information
DIY Pool Shop will use any information collected from you to conduct our business and to help provide you with the best possible products, services, and experiences. Examples of how your information is used include:
    • Processing and fulfilling your orders.
    • Processing your payments.
    • Processing, maintaining and servicing your account(s).
    • Responding to your requests or inquiries, comments or concerns.
    • Auto-subscription of your email address to our email newsletter which will allow advertisements and communications regarding your order information or rebates, recalls, related parts, etc.
    • Creating a personalization profile of your experiences and interests with us, including remembering your preferences, customizing products and services shared with you, tracking and categorizing your activity and interests on our website, and enriching your over-all web-site experience.
    • Marketing and Advertising shown to you and for marketing and advertising communications to you.
    • Generating anonymous statistics for understanding customer website use; understanding how our website users shop with us; determining any methods or devices customers used to access our website; and improving our website for customer use.
    • For legal purposes, including lawsuits, subpoenas, and government requests; addressing legal and regulatory compliances; and to notify you of any product recalls or product safety issues.

Your Information and Access Requests
DIY Pool Shop will make great efforts to offer choices about how your personal information is stored, used and shared.
    • To opt out of receiving emails from DIY Pool Shop, click "unsubscribe" in the footer of any email communication. You can also make your request by e-mail to
    • If you registered for an online account on our site, you may access and update your personal information provided to us by logging into your online account and using the features and functionalities available.
    • You may request access to your personal information by sending an e-mail to We will request additional information from you in order to verify your identity before granting an access request. Not all requests will be granted. You may also request to change or remove some or all of your saved personal information. We will make every effort to correct, update, or remove any personal data you have provided to us in accordance with your state's Consumer Privacy Act.

Children’s Privacy
DIY Pool Shop does not knowingly collect or request any personal information from people under 13 years of age without prior verifiable parental consent. If you believe that your child (under the age of 13) has submitted personal information to DIY Pool Shop in connection with our website which was without prior verifiable parental consent, please e-mail us at so that we can delete any personal information provided.

The security of your personal information is important to us and to ensure it is kept private, your personal information and credit card number are encrypted with SSL encryption technology before being sent over the Internet, making it virtually impossible for your information to be stolen or intercepted. Your credit card information is stored in a database inaccessible to the Internet. DIY Pool Shop constantly monitors the status of its Internet security and we strive to keep up with the latest security features available to help keep our customers information secure. We perform web security reviews which evaluate the effectiveness of our current practices, as well as perform new technology applications to keep DIY Pool Shop at its most secure state possible. Even with these protocols and our commitment to keep your personal information safe, no data transmission over the Internet can be guaranteed to be 100% secure. As such, we cannot completely ensure or warrant the security of any of your personal information being transmitted to us. 

To keep internal access to your data limited, DIY Pool Shop website is protected with encryption, and employees only have access to data through password and additional two-factor authentication.

How to Contact Us
For questions regarding our privacy policy or your personal information, you can e-mail DIY Pool Shop at or call (404) 987-6550. For questions regarding a product or an order, please contact us at You may also send us your feedback comments about the DIY Pool Shop site or your shopping experience in general, as we always appreciate feedback. DIY Pool Shop will review your feedback comments, may file and use these comments to improve our site and/or program, and/or may discard the submitted information at any time.

Privacy Policy Changes
DIY Pool Shop, at times, may make changes to this policy, and may apply any of these changes to information previously collected, as permitted by law. When changes are made to this policy, we will notify you by posting the updated policy on our website, and we will update the effective date at the end of this Policy.

Effective Date
This policy is effective December 8, 2023.